Urban space for rural markets

                                                              

Urban space for rural markets

Isocarp
Solution proposed by: 
Administration of the Almaty City
In a Nutshell: 
Planning rural markets in cities may help to create special economic, social and cultural spaces for positive urban-rural interactions. Citizens can get healthy and fresh food as well as enjoy farmers’ friendly talks. Instead of moving to city for living, villagers will have short-term business visits.
Where and When: 
Almaty and Astana cities (Kazakhstan, 2005- current time)
Challenges: 
It was proposed in order to solve a food security problem in a city and promotion of the domestic farmers’ products in a region. The main challenges were the high cost of the dairy products in the city and the absence of the sustainable local markets for selling of the food produced by the small farmers.
Innovation: 
It is innovative because it can take so many different forms: from Sunday street markets to virtual farm tours with on-line orders.
Concept: 
The main idea is to provide farmers living close to a city with a special urban space where they can freely interact with citizens in order to implement mutually beneficial economic, social and cultural exchange.
Description: 
In the Almaty city, the administration arranged several spaces for Saturday and Sunday farmers’ markets. As a result, many citizens got in touch with farmers and they could establish sustainable relationships based on their food preferences. Most of the market visitors constantly buy milk, meat and vegetable from the same farmers who provided them with the best quality products and deals in the past
Impacts: 
The main impact is a change in the rural-urban behavioral and economic interactions. The contributions to the sustainability are that city dwellers could get an access to a healthy food and citizens started to appreciate their rural neighborhood. Also, the city administration now has started to realize a need and value of the open public spaces in the densely populated areas.