(Rua)³ - "Rua ao Cubo"

                                                              

(Rua)³ - "Rua ao Cubo"

Bela Rua
Solution proposed by: 
Bela Rua
In a Nutshell: 
A giant cube that turns any public space into a place full of art, play and fun. At the same time we make a research using placemaking techniques for understand what is necessary and what is potential about the place from the people's point of view. Then we make a report with all the information that we collect during intervention and research and share this material with everybody to influence other communities and spread the word.
Where and When: 
Praça Oliveira Penteado - São Paulo, Brazil, 2014. Alameda Rio Claro - São Paulo, Brazil, 2015.
Challenges: 
We do envolve a lot of different organizations and initiatives to work together during our implementation of (Rua)³. Our main challenge is to get funded or sponsored to be able to pay everybody a fair recognition of their proposals.
Innovation: 
The sollution is innovative because it causes people to get inspired and engage with the place in a fun and creative way. It is simple, fast and fun.
Concept: 
The (Rua)³ was born of discussions and debates within the Bela Rua association in an attempt to find a tool that could, at the same time, study the urban space and offer the local public activities and entertainment. We believe that studying and understanding the collective spaces and, consequently, developing solutions based on this understanding, it is a way to provide an interesting city for everyone, to propose different experiences and cohabitation.
Description: 
The (Rua)³ is a mobile structure in the shape of a cube that can be installed in any public space temporarily and brings with it various types of actitives. The aim is that this strange new object in space arouse curiosity and atracts people to engage and interact. This giant Cube does not have a defined front or back, it causes people to move around the object at the same time they realize the urban space itself. It is an invitation to be in the public space. The project seeks to discover aspirations of residents regarding the space and how to turn them into reality. The structure invites the public to investigate creative ways to turn the site into meeting space for artistic expression and connect people, and transform your surroundings into something more beautiful, fun and safe. The goal is to offer a new experience and transform an environment unfrequented, or degraded, in an inviting place full of art, leisure and people.
Impacts: 
The creation of good public spaces are one of the guarantees to create a sustainable city with a community aware of their actions. Public spaces are the stage for these actions and meetings. The project (Rua)³is inserted in this context in an attempt to create better public spaces, seeking to understand the place needs from the people' point of view. If public spaces are inspiring and helps connect people in the construction of healthy urban spaces. We believe that a city rich in living spaces is a city socially balanced.

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