Building resilient, sustainable, healthy urban communities – Evidence based behavior change powered by measuring and benchmarking

                                                              

Building resilient, sustainable, healthy urban communities – Evidence based behavior change powered by measuring and benchmarking

Zerofootprint
Solution proposed by: 
Zerofootprint
In a Nutshell: 
A social engagement platform driving positive behavior by “nudging” people andcommunities towards making decisions such as being physically active, eating healthy foods and conserving energy. We are a solution to motivate, measure and sustain behavior change at scale that is focused on building sustainable and resilient urban communities.
Where and When: 
Our solution has received positive results from businesses and governments. Here are a few of our clients: City of London, Ontario, summer 2014; County of San Mateo, California, USA, December2014; Alberta School Employee Benefit Plan (ASEBP), Edmonton, Alberta, Canada, summer 2015.
Challenges: 
Our governments, businesses, health agencies and charities spend as little as 1% of existing budgets on prevention, but rather 99% on cure. This is a short-­‐ sighted investment that has poor social return, and one that is not financially sustainable.However, we know that through nudges and incentives, we could treat roughly half of our health issues by exercising more and eating better. This is as true for energy conservation and transportation as it is for health and disease prevention. Thus, we have to turn to behavior change for efficiencies.
Innovation: 
Our solution is the first of its kind to offer a complete and holistic solution for effective positive behavior change. It incorporates the ability to measure behavior in real-­‐time; apply analytics such as benchmarking; visualize and provide feedback on behavior; engage via social media, mobile, challenges and other mechanisms; reward positive behavior; and ensure rewards are used for planet-­‐friendly products, and/or charitable organizations. Ultimately creating a cycle of ‘GOOD' resulting in more sustainable and resilient urban communities. The idea is also scalable and may be applied to anything that can be monitored and measured, such as energy and water use, walking, cycling etc
Concept: 
You can’t change what you don’t measure. Behavioral change requires some openness to new information and the desire to begin that change. It requires a “nudge”, which is essentially the provision of new information that pushes someone towards change. Simply providing users with details of their behavior, such as energy consumption (a nudge), has been shown to be an effective way to effect change and combining that information with goals and incentives drives more change. For example: providing energy use information at regular intervals reduced energy consumption by 10% in at least two studies and combining that information with goals and incentives further reduced energy consumption an additional 10% and 20% (Darby (2006), Seligman et al. (1978), Wilhite & Ling (1995)). This shows that even providing the energy use information is a critical first step towards further reductions. You can’t change what you don’t measure.
Description: 
For individual and communities, Zerofootprint has developed GOODcoinsTM, a social engagement platform that drives positive behavior by rewarding people and communities for making ‘good’ decisions. Our program is a solution to motivate, measure and sustain behavior change at scale. GOODcoinsTM is powered by an award-­‐winning enterprise grade technology platform. It includes an award from the White House and U.S. Department of Energy for innovation in energy conservation and sustainable communities. Users can connect an expanding list of smart devices, including wearables that track activity and energy usage. Next, users choose ‘challenges’ to participate in such as walking challenges. If they complete a challenge, such as 30 minutes of walking per day, GOODcoins are issued. GOODcoins can be redeemed on our Shop where users have access to planet-­‐friendly products, and/or donate to charitable organizations. To make the GOODcoins program “sticky”, Zerofootprint uses “gamification” such as posting leaderboards displaying top walkers, runners, and cyclists, and also allow users to add friends or create teams. Powerful back-­‐end analytics tools allow us to track individuals and groups to ensure we are rewarding people based on evidence. We are also able to detect patterns of behavior, for example, an increase in daily activity over a given period of time, and determine if rewards were a driver in that behavior change. For large buildings we have also developed a gauge (see picture above) that shows energy consumption benchmarked against other buildings in the city. The different colour zones are meant to show a deviation from the average of the baseline: lower than average is shown in green, close to the average in yellow and above average in red. It has been implemented in four buildings in downtown Toronto. Each building has experienced a 10-­‐20% decrease in energy use since the implementation of the gauge.
Impacts: 
Select examples of impact: 70% of our members achieved the government daily activity recommendation of 30 minutes per day. This is significantly higher than the Canadian average of 20%. With scale GOODcoins could result in major savings in healthcare, employment leave and insurance expenses related to anxiety, stress and depression. GOODcoins is also promoting active transportation helping reduce traffic congestion. A project with a municipal client resulted in over 500 citizens cycling over 28,000 kilometres in 10 weeks. The project calculated to have avoided the equivalent of over 6,000 kilograms of CO2e if those cycling trips had instead been made in a single-­‐occupancy car

Photo Gallery

VELO gauge
GOODcoins Challenges
GOODcoins walking activity graph
GOODcoins Shop